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28 September 2015

Video Storytelling is the best way to engage your audience

Today the standard storytelling is not incisive… You really need to work in a modern “entertainment oriented” way.
What can you do for a top brand communication? Make a Video!

Video Storytelling allows you to tell a story to your users: it’s not a simple streaming of informations, data, images… people want to be impressed, not only informed!
Think about every key value of your brand, your philosophy, your taste, and let this emotions dance in a cool vid. Users are looking for things to love, and the only way to be loved is to have a good story to tell and an amazing video to spread your words!
Be creative, think about your audience’s needs, link your video with social media marketing campaigns and your brand identity! Still need some suggestions?

– Post stories from your customers and let them talk about your brand
– Talk about your team and daily experience connected to your business
– Create a Fictional Series able to gain engagement and hype
– Be creative, not always promotional but “narrative”
– Show your users how to do something
– Work on your Official Explainer Video

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